Visit Florida: 200 Years Under the Sun

A passion-turned-proposal centered around applying my love for aesthetics and the cultural imagery of my home state into an applicable outlet: the official travel website. Utilizing a marketing campaign celebrating milestones like Florida's induction as a territory and the founding of the city of Tallahassee gave way to a plethora of advertising methods; billboards, a refreshed website and social media feed, profitable merchandise, and last but not least, a series of posters celebrating our significant and iconic cities.