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When the challenge of creating a brand and the subsequent product came around, I knew I wanted to focus on what made me happy: art and history... A candle inspired by the lives and works of famous artists may have been a simple choice in a world full of new advances and often personalized paraphernalia, but there's still a touch of magic when it comes to striking a match and lighting a wick. That was what MUSE was about: being a spark.